Hoberman Associates Inc.

Hoberman Associates is a multidisciplinary practice that specializes in transformable design — the development of products, structures, and environments that change their size and shape.

Welcome to Hoberman

Hoberman Associates is a multidisciplinary practice that specializes in transformable design — the development of products, structures, and environments that change their size and shape. We believe that a world undergoing accelerating change needs an adaptive, interactive approach to design. Whether that means inventing a rapidly deployable shelter, re-defining portability for children's products, or collaborating with architects to develop next-generation adaptive buildings via our Adaptive Building Initiative, our clients seek us out to shape change — and inspire it.

Shaping the Future

For more than twenty years, Hoberman Associates, Inc. (HAI) has pioneered and innovated in the field of transformable design­ — the development of products, structures, and environments that change their size and shape. HAI was founded in 1990 by designer Chuck Hoberman, whose international career seamlessly fuses art, design, engineering, and architecture.

HAI was founded with the primary aim to design behavior – to create objects that have the living qualities of organisms. Throughout its history HAI has focused on foster­ing a dynamic relationship between product and user. Our design explorations include kinetic sculptures, deployable architec­ture, and transformable stage elements.

Featured Projects

Recent News & Insights

We believe that a world undergoing accelerating change needs an adaptive, interactive approach to design.

Through his products, patents, and structures, Hoberman demonstrates how objects can be foldable, retractable, or shape-shifting.

Our design explorations include kinetic sculptures, deployable architec­ture, and transformable stage elements.

In the tradition of great twentieth-century engineering, Hoberman understands the beauty in geometrical and mathematical solutions.

Matilda McQuaid The Museum of Modern Art

The unfolding structures that Hoberman invents are a boiled-down-to-the-essence demonstration of the mathematical principles that govern this biological web of nature. And because nature appeals to people, the symmetries and transformations of Hoberman’s unfolding structures hold the same attraction.

Wired Magazine, 1998

(Hoberman’s work) is in defiance of our expectations… it fools the part of our brains that distinguishes the living from the nonliving…

Wired Magazine, 1998

Hoberman Associates has enabled a magical, transformational structure… It’s as close as you can get to hallucinating without the pharmaceuticals.

Light and Sound Magazine, 2010

Chuck is unique as an artist and a technologist. He is one of the few who have been able to strike that balance successfully.

David Kelley founder of IDEO (New York Times, 2002)

(Hoberman) translates the best in human spirit into a synthesis of form and movement.

Steve Bass Production Designer Olympics Medals Plaza (New York Times, 2002)

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If you’d like to learn more about our work or speak with us about your next project, please fill out the form or contact us below.

153 W 27th St
Suite 1001
New York, NY 10001